When we started our business, social media was already huge in business communications. Although we didn’t understand much of it, we just followed everyone else and registered everywhere—-Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest, etc. and etc..
We were, and sometimes we still are, confused and overwhelmed by it. We feel like we are updating all the time and yet we don’t really know what is the point. Sometimes, we even forget, or pretend that we forget and we just stop and disappear for a few days until we realize its importance again.
Clearly there’s no strategy. And so we decided to change. We did some research and found a sea of resources on how to determine your strategy, develop a plan and manage the social media mix. And here are a few simple and practical ways we learned:
1. Be yourself. Guess this is a rule that applies everywhere. Don’t pretend to be someone or something you are not. Create your own voice and your own style.
2. Focus on topics that you are genuinely interested to attract the likeminded followers and build your audience.
3. Be consistent. Update regularly.
4. Ue scheduling systems such as HootSuite to help update regularly. I found HootSuite very helpful, especially when I know that we wouldn’t have time to update the next day or days. Do remember not to post the same thing everywhere. Your fans/followers will just get bored.
5. Actively connect with others, ask questions, start and/or engage in conversations.
6. Be generous. Share your thoughts, but retweet other people’s link and valuable content as well. We know some wedding photographers feature other vendors on their blog, do that on social media, too.
7. If there’s something new on your website and you want to promote it, tweet a few times during the week to increase its exposure. Don’t overdo it in a day.
And at the beginning, it’s always a good idea to run contests/giveaways (for photographers, maybe a free portrait session) to attract more followers.
Last but not the least, would you like to connect with us on social media? Click.
I am sure many of you (our readers) are more expert on social media than we are. Mind sharing some of your tips?